This marketing center for the new office tower at 10 St. James Street was intended to evoke the full user experience of the future building for prospective tenants while the project was under construction. Full mock-ups of exterior and interior materials were required, as well as a scaled reduction of the main galleria steel canopy ¬– and a backlit rendering behind it. This main sequence was visible to clients as they stepped off the elevator.
Photos by Edward Jacoby