This was Madura’s first American store by the French retailer of drapery fabrics and home goods. Boston was selected first because of the unique retail shell which had a total of seven display windows on Newbury Street, which is unique. Helicon helped convert the ordinary 1970’s addition to a more conservatory-like aesthetic, with classical pilasters and pediments reinterpreted. HDG led the project team through multiple neighborhood, B.R.A. and Back Bay Architectural Commission reviews.
Project
Madura
Boston, MA